One of the BIGGEST mistakes I see 95% of network marketers make is how they handle summers and the winter holiday period. And if you are doing this, it will KILL your business.
It is no secret that during the summer months and the Thanksgiving, Christmas, New Years holidays, that the network marketing business has a tendency to slow down some. Most businesses do.
People go on vacation and there is a natural tendency to be more slack, take time off, be less active, buy less, etc.
But as a network marketer if you get lulled into this vacation cycle mentality for working YOUR business, you will NEVER, EVER have success in this industry.
Let me show you why, by demonstrating a typical network marketers work habits:
JOE Network Marketer comes into the summer months and mentally decides everyone is on vacation (Not true! No one gets a 3 month vacation from their job except teachers and they usually work a second job) and so he tells himself he is going to take the summer off as Ill. So right off the bat, that is 3 months out of the year he is not working!
Then around the middle of September, after the kids are back in school, he decides it is finally time to get back in action because EVERYONE is now back from vacation. (Again not true, but an easy way to mentally justify why he took the summer off).
So he starts back to work with a flurry, gets in the groove, prospecting, promoting, retailing product, etc.
The ONLY problem is it takes a couple of months to fill up the pipeline with prospects, get back in the swing of things and get the momentum going.
Ill by the time he does that, guess what? It’s the middle of November. And you know what that means, right?
Thanksgiving is coming and Christmas is right around the corner, and then New Years don’t you know.
I mean who works doing the holidays? What’s the point? Might as well wait until they are over. And besides there are so many good football games on. So before he realizes it, it is the middle of January and 2 more months have gone down the drain. And then the cycle starts all over AGAIN.
It takes another 2 months to get back in the groove. So it’s the middle of March, before he really gets humming.
He now has everything in place to REALLY start building for the next 2 good months – April and May! And boy does he.
BUT DARN IT ALL!!! It’s summer again. So he HAS to take summer off because EVERYONE is on vacation, right?
WRONG!!! Point blank – I am going to give it to you straight. This is the DUMBEST way in the world to build a network marketing business. Yet this is the cycle that most network marketers get lulled into. I see it happen every year. And it is probably one of the BIGGEST reasons why so many fail.
This example brings up two issues you have to address in your business. First, lack of discipline. Most people have never learned to discipline themselves to work for themselves. So they have a tendency to mentally give themselves all sorts of reasons and excuses why they should take time off. And let me tell you it is so easy to do.
Think about this, “If you had an employee who worked for you, the way you work your network marketing business, would you keep them or fire them?” Tough question, but the answer tells all. And if you don’t discipline yourself, who will? It’s not going to be your boss. He likes that fact that you work for him. If you want to be self-employed and make big checks, you have to learn to control your work habits.
If you want to achieve success in network marketing, you must discipline yourself to CONSISTENTLY work your business.
CONSISTENCY is the BIGGEST factor to your success in network marketing. More than talent or brains.
Second issue you need to address is: Incorrect thinking. Everyone is NOT on vacation.
Yes business does slow a little. But guess what? There are so many OTHER people who take this VACATION mentality; there is less competition in the marketplace. But more importantly… if you take the vacation attitude and slack off during the Summer and the Winter Holidays, guess what happens? You miss the 2 HOTTEST times of the year in network marketing.
When are they?
Mid-January to mid-April, and then mid-September to mid-November.
And if you don’t spend the summer and winter holidays actively working the business, filling that funnel with prospects, when the hot periods HIT, you will have nothing in the pipeline.
And instead of reaping the harvest, you will be spending HOT periods trying to plant seeds. You will be missing the most productive times of year, because you slacked off during slower times.
You will NEVER, EVER be able to create momentum in your business if you fall into this vacation mentality trap.
Use the slower times to be planting seeds, consistently filling that pipeline. NEVER letting it get empty or stagnant.
There is a time to sow and there is a time to reap.
By knowing the cycles of network marketing throughout the year, you can strategically put yourself in place to take maximum advantage of them.
There are definitely times to take personal or family vacations and mini breaks. But there is no way you can continually take extended VACATIONS from building your network marketing business, and expect to have success. It is just not going to happen.
Don’t cheat yourself out of the BEST, by not disciplining yourself and consistently working during the slower times of the year, so you can take MAXIMUM ADVANTAGE of the HARVEST times.
If you apply this one principle to your network marketing business, you will NOT believe the difference it can make in your income after one year.
(By Brett Rademacher)
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